Body Aspect - Shape Capture Technology

We are Body Aspect – a leading body imaging software company

Our unique skills and experience were founded in the development of technology to support large scale sizing surveys for the clothing industry. We have more than twenty years experience of working in the body scanning and analysis industry.

Our expertise

While 15 years of experience speaks for itself in many ways, looking at Body Aspect’s development in relation to the technology it is founded upon really helps in understanding how the company has gained the expertise and experience that it possesses today.

The birth of Body Aspect

The team first came together as researchers in Nottingham Trent University’s fashion department where they devised new methods for analysing body size and shape that would help prominent figures in the clothing industry to create better fitting clothes for everyone.

In 2003, Body Aspect was formed. The team were approached by NHS commissioners with a plea to help devise objective criteria for deciding the eligibility of patients seeking breast reduction. The team invented new criteria, based on breast to torso measurements, that have been adopted across the East Midlands and beyond.

Assessing body image

Body Aspect provided their expertise and equipment to be used in fashion guru Gok Wan’s popular Channel 4 series How to Look Good Naked. This was the first time 3D image capture had been used in the context of helping people’s self-perceptions of body image.  A study was later conducted as part of a project co-funded by Innovate UK. Over 200 participants at health and fitness centres in Nottingham and Wakefield used Body Aspect’s technology to compare self-perceptions with the reality of their 3D size and shape.

Tackling obesity

Innovate UK co-funded a project in 2017/18 that enabled Body Aspect to collect more data on people with a BMI of over 30 and supported the refinement of the technology. This has led to Body Aspect launching it’s unique weight management service.  The technology will help motivate people to achieve a healthy size and shape, and allow them to monitor change in a visually meaningful way.

The future is bright and it’s in 3D

Looking to the future, there are many exciting developments underway in the industry. Image capture technology is becoming increasingly accessible and synergises well with developments in 3D printing and Virtual Reality.  Body Aspect remains at the forefront of these developments with the ultimate mission being to develop worthwhile applications that utilise 3D image capture and are accessible to everyone.

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