Body Aspect - Shape Capture Technology


ASBCI – Fashion Impossible and Making it in the UK: Ready or Not?

March 9, 2014

At Body Aspect we like to keep up to date with new developments in the fashion industry, so we attend ASBCI events whenever we can. We attended their ‘Fashion Impossible’ conference in Leeds in October 2013 where the main theme was ‘What do consumers really want?’ We also attended their ‘Making it in the UK– Ready or Not?’ conference in Leicestershire in February 2014. We were also pleased to be present at the organisation’s AGM in March 2014. At this event it was reported that a survey has shown that the most popular topic amongst ASBCI members continues to be sizing and fit. This is an area where 3D body scanning can complement traditional skills to achieve the best design and fit for garments. Getting fit right is essential to minimise the number of customer returns and to retain customer loyalty. Some forward thinking companies are already using the technology but others have not exploited its full potential.

EDIC International Eating Disorders Conference 2014

February 21, 2014

In March this year Body Aspect’s Samantha Tema was invited to present at the International Eating Disorders Conference in London. This was a great opportunity for Body Aspect to showcase the unique body image software which was used on Gok Wan’s ‘How to Look Good Naked’ and several documentaries on body image such as BBC’s ‘Am I Normal’ and ‘The Insider’ documentary series. We really want to build on the positive results achieved in the TV programmes as we believe the software could enhance therapeutic work with eating disorders patients around body image issues. Sam’s presentation at the conference attracted a great deal of interest from clinicians working in this field. As a result, we are currently looking at working in partnership with clinicians and patients to develop the software as part of a body image package which we hope will prove to be a useful tool in the treatment of eating disorders. Look out for updates on this exciting new project.

Sheffield welcomes Body Aspect

November 30, 2013

Also in November 2013, Body Aspect’s Graham Hutton gave a lunchtime seminar presentation about our Breast Assessment Service to medics at the Royal Hallamshire Hospital in Sheffield. This was very well received and many of the medics present demonstrated interest in the use of 3D body scanning for breast assessment. They seemed a little perplexed that their own Clinical Commissioning Group was not using the service! Afterwards, staff from the hospital proudly showed us their new 3D printer. It’s good to see that 3D technology is being embraced by those who are forward thinking and see its potential in improving services to patients.

Body Aspect in Long Beach, California

November 23, 2013

In November 2013, the glamour of Long Beach, California was the setting for the 4th International 3D Body Scanning Conference. The conference was divided into presentations which fitted into two themes. One was medical applications for 3D Body Scanning and the other was applications for the apparel sector. We had been invited to give a presentation about our Breast Assessment Service which we have been running successfully for the last 10 years. Conference delegates were really interested in our particular medical application of this technology, which we know has enabled the NHS areas who use us to make huge cost savings, but also to provide a fair and objective method of assessment for patients which is more dignified and transparent than other methods. Our presentation to an international audience also included how our findings from the data we have collected over the years, had shown implications for clothing design and fit, but particularly bras. We believe that 3D Body Scanning has not been exploited in the way it could be to vastly improve bra design, fit and comfort. We had a lot of interest in our presentation from members of the audience who came from all over Europe, the Far East and the US.

Body Aspect software exhibited at the “What is Beauty?” exhibition.

November 19, 2012

Body Aspect’s image assessment software is displayed in Nottingham Trent University’s Waverley Gallery as part of the “What is Beauty?” exhibition. Visitors were invited to input measurements and view (and comment on) the corresponding 3D image.

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